ABOUT
Parlatina is a boutique communications agency based in Zagreb, built on a tailor-made approach, focused on public relations, communication management, and public affairs.
Addressing business challenges in a contemporary communication environment is the starting point of every engagement. This model implies a limited number of projects and direct involvement in each of them, with a strong emphasis on understanding the context in which clients operate. Communication is shaped according to specific circumstances rather than predefined templates.
Our work spans the market, media, decision-makers, and institutions, while addressing both day-to-day communication and more complex reputational matters. Depending on the scope of engagement, we collaborate with leading professionals through a carefully built network of trusted partners.
The approach is grounded in over a decade of experience in leading Croatian media, across journalistic, investigative, and editorial roles, complemented by work in consulting. This background provides a clear understanding of how public narratives are shaped and how decisions are made.
Parlatina was founded in 2023 as a deliberate choice of this model of work.
“Parlatina” is an archaic Dalmatian word of Italian origin used to describe the art of witty and skilful spoken and written communication. It is sometimes used colloquially to ironically refer to long, endless speeches, while in Dalmatia today, the term is also used to denote local dialects and speech specific to particular communities and micro-locations.
SERVICES
Communication Strategy & Advisory
A defined communication framework aligned with organisational objectives, shaping positioning, message architecture, and the logic of communication across contexts. Establishes direction, boundaries, and coherence in how an organisation appears and speaks in public.
Public Relations
Management of communication with media and the wider public, shaping visibility, credibility, and sustained reputational presence. Defines how an organisation is interpreted, referenced, and understood over time.
Public Affairs
Communication within the institutional and policy environment, addressing decision makers, stakeholders, and the broader public sphere. Positions organisations within systems where perception, timing, and context influence outcomes.
Crisis Communication
Communication in situations of heightened reputational exposure, where timing, clarity, and control determine outcome. Reduces uncertainty, limits escalation, and stabilises public interpretation.
Branding & Positioning
Articulation of identity in the market through messaging, tone, and visual expression. Establishes recognisability, distinction, and internal coherence in how an organisation presents itself.
Campaigns & Advertising
Coordinated communication initiatives designed to shape perception and create visibility through structured messaging across channels. Translates strategic intent into visible, time-bound communication.
Events & Activations
Planning and execution of events, seminars, conferences, press trips, and tailored formats designed to generate visibility and shape narratives. Each activation is aligned with broader strategic objectives.
Digital & Social Media
Communication within digital environments, defined by continuity, responsiveness, and alignment with overall communication direction. Maintains presence, relevance, and narrative consistency in fast-moving contexts.
Content Production
Development of textual, visual, and multimedia content that translates strategy into clear communication outputs. Ensures consistency of message, tone, and positioning across formats.
PHILOSOPHY
Parlatina is intentionally structured as a boutique agency. Rather than covering a broad marketing spectrum, the focus remains on areas that require specialised knowledge, experience, and continuous investment in relationships and understanding.
Public relations and public affairs are treated as disciplines that rely on precision, context, and long-term credibility. This approach allows for a focused, deliberate way of working and a clear point of view in every engagement.
ABOUT
FOUNDER
Juraj Filipović is the founder of Parlatina, originally from Split and based in Zagreb.
His professional background is rooted in leading Croatian media, including Slobodna Dalmacija, Jutarnji list, RTL, and Večernji list, where he covered business and politics. During that time, he built extensive experience and a strong professional network. He was nominated twice for the Croatian Journalists’ Association “Journalist of the Year” award and received the Večernji list “Journalist of the Year” award in 2020.
His career then continues in communications consulting at 404, one of the largest communication agencies in Croatia, where he gains his most substantial experience in public relations. In 2019, he was awarded a silver medal at the Young Lions competition, organised as part of the Communication Days festival.
OUR CLIENTS
HEALTHCARE & PHARMA: Magdalena - Clinic for Cardiovascular Medicine / HOSPITALITY: AC Hotel Split by Marriott_The Isolano Autograph Collection by Marriott_ Heritage & Resort hotel Monumenti_Hotel Termag_Camping Split_Medena Resort_ Markus Wines_ Marina Frapa_Boutique Hotel Venturo, a Member Of Design Hotels / RETAIL: Studenac_ Outlet Best price / DEVELOPMENT: Westgate group/ ARHITECTURE&DESIGN: Cult / TECH INDUSTRY: Xiaomi / ENERGY INDUSTRY: Brunata / SECURITY INDUSTRY: Securitas / SCIENCE & EDUCATION: Oliva Allegra / TRANSPORT & INFRASTRUCTURE: Jadrolinija_Port of Split/ INSTITUTIONS: Ministry of Science, Education and Youth_Srednja Dalmacija - Tourist Board of the Split-Dalmatia County_ Institute for Adriatic Crops and Karst Reclamation
POLITICS: Selected communication engagements within parliamentary and presidential elections in 2024, and local elections in 2025 in Croatia.
OUR PARTNERS
Natko Vlahović
We are honored to partner with Vlahović Group, Croatia’s leading government relations and public affairs consultancy. Their deep understanding of the institutional landscape, combined with proven expertise in advocacy and strategic communication, brings exceptional value to our work and our clients. Together, we create meaningful connections between the private sector and decision-makers at the national and EU level.
Mladen Prka
We are proud to collaborate with Gajski, Grlić, Prka & Partners, one of Croatia’s leading law firms, as our trusted legal partner. With a strong reputation for excellence in corporate, commercial, and regulatory law, their team provides us and our clients with reliable legal guidance and strategic support. Their expertise, integrity, and responsiveness make them an invaluable extension of our professional network.
NUMBERS IN 2025.
92
PRESS RELEASES GENERATING OVER 1,200 MEDIA PLACEMENTS ACROSS PRINT, TV AND RADIO
3
WEB CONTENT
DEVELOPMENT
5.350
PHOTOS AND VIDEOS
4
PRESS TRIPS
44
NATIVE AD
ARTICLES
6
SOCIAL MEDIA MANAGEMENT PROFILES
5
EVENTS
22
CREATIVE CAMPAIGNS
4
BROCHURES
12
CRISIS COMMUNICATION
8
PUBLIC AFFAIRS CAMPAIGNS